Research portfolio

Publications and work in progress.

Peer-reviewed

Publications

3 publications

2026
WI 2026Research in progress

Shopping with a Recommender AI Agent: Effects on Usability, Cognitive Effort, and Autonomy

Timo Mayer

Experimental research on how recommender AI agents change the online shopping experience compared with conventional interfaces, focusing on usability, cognitive decision effort and perceived autonomy.

21st International Conference on Wirtschaftsinformatik, Wirtschaftsinformatik Proceedings 2026.

2026
WI 2026Research in progress

Designing and Evaluating the GenAI Champion Role for SMEs

Timo Mayer & Tim-Julian Schwehn

Research on the emerging GenAI champion role in small and medium-sized enterprises, examining how organisations can design the role and evaluate its contribution to the organisational adoption of generative AI.

21st International Conference on Wirtschaftsinformatik, Wirtschaftsinformatik Proceedings 2026.

2025
ECIS 2025Short paper

Moving Beyond Task Efficiency: How Generative AI Challenges Teamwork

Timo Mayer & Tim-Julian Schwehn

An exploratory organisational case study examining how generative AI affects team inputs, mediators and perceived performance. The findings surface gains in task efficiency alongside challenges for learning, communication and information management.

European Conference on Information Systems (ECIS) 2025 Proceedings, Paper 9.

Research pipeline

Selected work in progress

Projects are shown separately from published authorship.

Consumer research

Recommender Systems & AI Agents

Experimental research on recommender systems and agentic shopping interfaces, including questions around usability, effort, autonomy, choice architecture and decision quality.

Research context →